There are many reasons for taking the measurement of academic impact seriously, particularly in the current economic climate. Nicola Dandridge, Chief Executive of Universities UK and speaking at The Future of Academic Impact conference, reminded the audience that the public perception of academia tends to focus on the most visible aspect – namely undergraduate teaching and fees. How can we increase the public perception of the value of academic research and its contribution to the economic and social wellbeing of the nation and beyond?
One aspect of improving the visibility of academic research was covered in a breakout session exploring the value of the ‘top five’ social media tools in supporting academic communication.
This is an edited version of a blog post first published on Information Today Europe. Full post can be read here.