There are already, according to the latest estimates, 40 million millennials in the American workforce. A recent MTV study set out to understand what drives and motivates this generation at work.
Meet the no-collars
The no-collar generation is looking for meaning at work – younger workers want to be able to connect deeply with their work. It is this desire for ‘meaning’ that can be misinterpreted as laziness, pickiness, or self-importance. The no-collars expect to be happy and fulfilled in the workplace and the research found that half of the respondents felt they would rather not have a job at all than have a job they hated. Loving what they do outranked monetary rewards. Key findings
- 95% are motivated to work harder when they know ‘where their work is going’
- 93% want a job where they can’be themselves’.
- 89% agree it’s important to be constantly learning at work
- 83% want jobs that value their creativity
- 71% want their co-workers to be ‘second family’
- 65% believe they should be mentoring older co-workers on technology
- 60% say if they can’t find a job they want, they will try to create their own job
You can read the full article at Information Today Europe here.